In 1999 HZPC Holland B.V. was established after the merger of two of the leading seed potato exporting companies in , Hettema and De ZPC, each with 100 years of experience .

The core business of HZPC is the breeding, growing and marketing of seed potatoes. HZPC is one of the worlds largest private seed potato companies. Approximately 80 % of the sales are export sales, accounting for more than 40 % of the annual Dutch export volume.

To support the core business (seed potatoes) HZPC also markets ware potatoes. In this way the protected varieties of HZPC are promoted within the supermarket chains.

To follow the different markets closely, HZPC has subsidiary companies in Potugal, Spain, Italy, France, Poland, United Kingdom and in USA/Canada.

HZPC operates worldwide by making use of direct deliveries through our distribution channels (HZPC subsidiary companies, agents, importers and distributors) and indirectly via licence agreements in several countries including , and .

The HZPC group has 215 employees, of which HZPC Holland employs 135. Together the employees, growers and breeders form the shareholders of the company.

The objectives of HZPC are:

• Developing new varieties, which comply with the different market demands.
• Realisation of optimum value for breeders, growers and shareholders.
• Meeting the demands of our customers by delivering high quality seed potatoes combined with optimal service.
• To be the desired choice of our customers and business partners.
• Further building of the company's image with best performance and reliability.

The five strengths of HZPC:

• Breeding, Research and Development.
• Production.
• Sales and Marketing.
• Logistics.
• Support and Promotion.

Developing all sectors, we achieve our objective of becoming a qualitatively important global player. We set the HZPC standard, a quality standard that is higher than the normal NAK (General Netherlands Inspection Service for seed and plants of field crops) norm. This means that our varieties and our seed potatoes are among the very best and have a consistent element of HZPC quality.