Enjoy Life, the simple choice in fresh potatoes
Modern convenience is not only about fast preparation of a meal, but it’s also about offering consumers a simple choice. The 'Enjoy Life' concept is the solution.
The Enjoy Life concept is developed from trends in food and research on generation Y.
Why focus on generation Y?
Because it’s our new generation consumers! The young people, the students, the young professionals and young families, more or less in the age of 20 till 35. Also known as generation Y or the Millennials. In 2015, the Y-generation represents 15% of the total European population! That’s a huge potential of customers for potatoes. Although 91% of them say they love the taste of fresh potatoes, 82% of them eat less than two meals a week with fresh potatoes.