Consumer is king
Potatoes fit into every type of lifestyle and shopper decision behavior. Understanding what drives consumers is essential to succesfully breed for the future and market our varieties. Together with you and our partners, we develop innovative products and marketing concepts that meet those consumer' needs.
Potato roadmap
By drawing inspiration from consumer behavior and incorporate that with the challenges our sector is facing in the decades to come, we build our breeding roadmap. This enables us to breed new varieties that will answer and overcome tomorrows questions.
Concepts & brands
We love new ideas about potato marketing. Creating valuable concepts that fit todays trends and expectations of customers. Just like the world's first lowcarb french fries Leon&León. Curious about all our product concepts?
Promising varieties
These are just a view of our future-proof varieties for the potato cultivation. We strive to ensure everyone is able to enjoy the best possible potatoes everywhere and anytime. Endless varieties that live up to the expectations of various markets. Optimized for local growing conditions.
Other markets
Sector
Traditional
Sector
