Innovation Growing Demand
Discover the innovation behind the world’s best potatoes. Combining decades of research, strategic breeding, and hands-on technical support to develop varieties that don’t just grow well – they sell. From field performance to shelf appeal and culinary demand, we advance the full potato lifecycle to drive the industry forward. Partner with us and bring that advantage to your market.
The Complete Ecosystem
The Royal HZPC Group has spent over 125 years inspiring the potato value chain. Today, that innovation takes shape through an integrated ecosystem where HZPC Americas and The Seed Alliance drive innovation at the grower level, while Potato Glory creates and validates demand at both the culinary and consumer level.
Potato Glory connects with chefs, foodservice partners, and consumers – discovering what they need, closing the variety awareness gap, and building preference for specific HZPC varieties. Those insights flow back to HZPC Americas and The Seed Alliance, driving breeding priorities and grower support. HZPC Americas and The Seed Alliance connect growers with the genetics and support needed to deliver market-responsive varieties. When chefs and consumers experience exceptional results, they validate the innovation – creating demand that supports continued investment.
This cycle connects every stage: culinary and consumer demand drives breeding innovation, innovation enables exceptional experiences, and those experiences create more demand. All parts play essential roles in inspiring the potato value chain worldwide.
The Demand Loop
The Demand Loop connects growers, industry professionals, culinary partners, and consumers in a continuous cycle of innovation and flavor. HZPC leads with science and strategic breeding. Growers optimize those varieties at scale. Potato Glory brings them to chefs and culinary professionals who select for flavor. And when distinctive flavor reaches the plate, it drives the repeat demand that fuels the next wave of innovation.
Taste What Innovation Grows
Speciality potatoes grown for your favorite dishes – crispier fries, creamier mash, every texture and flavor dialed in. Innovated through generations of selection, perfected by our grower partners, and chosen by culinary professionals guided by real insights. Potatoes ready to meet demand for the best bite, your star ingredient for every menu.
Potato Glory is an education brand founded in North America in 2019 and focused on informing and inspiring consumers as well as culinary and foodservice professionals.
The Potato Glory team works to share information on variety-specific traits that are meaningful to consumers, develop value chain partnerships, drive demand for potatoes, and create new business opportunities for potato growers and processors that use HZPC varieties. Potato Glory shares variety-specific information with culinary and foodservice professionals in many ways, and invests in research that drives demand for potatoes based on insights about consumer demands and desires.