La Vie
La Vie is our new culinary star. A full-flavoured potato with a fresh, firm bite. La Vie's amazing taste goes well with all different kinds of preparations like firm cooking, salad or baby potatoes.
Appetite for life
The marketing concept of La Vie appeals to early spring days. Likeable and innocent. Imagine the table is set outside for the first time. You are amongst family and friends, enjoying a delicious potato meal. It's that day where appetite for life seems exceptionally high in the most laid back way.
It is for good reason we say; La Vie. Appetite for life.
La Vie highlights
Consumers:
- Fresh, firm bite
- Full-flavoured
Retailers:
- Brilliant presentation
- Multi-use; firm cooking, salad, baby potato
Packers:
- Regular and uniform shape
- Strong long-term storability
Farmers:
- Medium early variety
- High tuber number
