Potato Days 2025
The Potato Days offer the perfect opportunity to see, feel and taste our varieties and of course meet our people.
We look forward to welcoming you!
HYBRID IS HERE
A big step towards resilience revolution
What once was a vision is now a revolution in motion. After years of research, trials, and anticipation, the first registered Hybrid True Potato Seed (HTPS) variety is becoming a reality, starting in Kenya.
With this step, we are marking a new chapter in the Resilience Revolution.
Learn more about Hybrid True Potato Seeds during the Potato Days 2025!
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6 & 7 November
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9 AM - 5 PM
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Royal HZPC Group Joure
What can you expect?
Get ready for an inspiring event full of innovation, insights and interaction.
Variety Show
At the Variety Expo, you’ll get hands-on with a wide range of HZPC varieties. From trusted classics to promising newcomers. This is your chance to see, touch, and compare the latest developments in potato breeding up close.
Innovation Center
At the Innovation Centre, you’ll get a unique behind-the-scenes look at modern potato breeding. It’s where the future of the potato is being shaped, using cutting-edge techniques and a sharp focus on quality. An inspiring place for anyone curious about the latest developments in the sector.
Discover the taste
Throughout the event, you’ll get to taste a selection of delicious bites made from HZPC’s own potato varieties. During lunch, our varieties will be featured in flavorful dishes.
The lounge - where HTPS comes to life
Step into The Lounge, on the third floor, and experience the full potential of Hybrid True Potato Seed (HTPS). While the Innovation Centre downstairs dives into the science behind HTPS, the upstairs Lounge brings its real-world impact to life. With Kenya as the starting point, you’ll explore how HTPS is transforming potato cultivation, from seed to market.
On Thursday and Friday, there will be a few presentations that will highlight the HTPS journey in Kenya, offering deeper insights into its challenges, successes, and future potential.
Connect, share, grow
Potato Days offers plenty of opportunities to connect with customers, colleagues, and partners. Whether you’re catching up in the greenhouse, having a focused conversation in a reserved meeting room, or joining the lunch, there’s always a place to meet, share ideas, and strengthen relationships.
Happy Hour
We close the week in a festive way! On Friday afternoon from 15:30, friends and family are welcome to join us for Happy Hour. Enjoy drinks, bites, and live music in a relaxed and cheerful atmosphere, the perfect moment to unwind, connect, and celebrate Potato Days together.
